A new beer format may soon be invading pubs in Ireland and Great Britain! Following in the footsteps of the famous pint, known for its XXL 1/2-liter format (0.568L to be exact), the British government is due to present a bill to Parliament within the next few months, with the aim of proposing a new beer format: the two-thirds pint. In short: an alternative format between the pint, sometimes considered too large, and the half-pint, sometimes considered too small.
Behind this project lies a commercial desire to further conquer the market of women, who are sometimes put off by the excessive capacity of the traditional pint of beer. The introduction of a new format should help revive the economy of pubs and other breweries, already severely hit by the economic crisis.
By extension, this choice should surely be extended to Ireland and other Anglo-Saxon countries.
As a reminder, the pint is a typically Anglo-Saxon format, adopted in 1698 by the British government. This format is mainly found in England, Ireland, Scotland, Wales and Australia, along with the “half-pint”.
While this measure was welcomed by pub owners, the news also aroused widespread dissatisfaction among demanding consumers.
“With a strategy like this, they could well end up charging us the price of a pint for a two-thirds! It makes you wonder whether the existence of a new format is really worthwhile!” insists one Irishman, very attached to tradition and its purchasing power.
With an average of one pint consumed per day in Ireland (and England), this question is not likely to give rise to any controversy…
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