Is Guinness better in Ireland than elsewhere? This is the conclusion of a study by four scientists, who traveled to 14 countries to taste 103 samples of Guinness beer. The results are clear: they concluded that the famous Irish beer tastes better in Ireland, where it is produced, than in the other foreign countries to which it is exported.
To reach these conclusions, the scientists visited 71 establishments serving Guinness in 33 different cities in 14 countries. As the tastings progressed, it became clear that Guinness is above all a beer that doesn’t travel well: it therefore preserves all its gustatory qualities as long as it is drunk directly in Ireland, in its country of origin. But it seems that transporting it can alter its taste…
“Guinness consumed in Ireland was rated higher than abroad. The difference, which is significant, is linked to the atmosphere of the pub, the beer’s appearance, its texture in the mouth, its flavor and the taste it leaves after tasting.“said the researchers.
A survey which, however, has given rise to controversy, both in terms of its subjectivity, linked to methodological problems, and the policy of the Guinness brewery, which defends itself by asserting that all these beers, even exported ones, necessarily taste the same…
04 September 2025 
