The study may make you smile, but it’s actually quite serious. The famous Irish brewery Guinness commissioned a study in the 2000s to estimate how much of their beer is lost when it gets trapped in the whiskers of certain consumers.
And the result is nothing short of astonishing! According to the researchers, it seems that every moustachioed consumer wastes the equivalent of one pint of Irish stout a year. Dublin’s famous beer is said to disappear in minute quantities when absorbed into the hairs of drinkers’ moustaches…
A tiny quantity, which can take on considerable proportions when accumulated over the course of a year!
Of course, according to research, the loss depends on the density and volume of the moustache…
But one thing’s for sure: whatever happens, she’ll make you waste a few drops of their precious beverage… up to 7 euros for the fullest moustaches!
So for Guinness lovers, it’s time to take up the razor!
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