Craft Irish Whiskey is a new Irish company specializing in the distillation of exceptional whiskey. To mark the occasion, the company created a surprise by presenting “Devils Keep”, a typically Irish whiskey that ranks among the most expensive in history! And brace yourselves, because the price is mind-boggling! A single bottle costs over €51,000! An exorbitant cost, which created quite a buzz.
But why is whiskey so expensive? Craft Irish Whiskey has made it very clear that it wants to restore Irish whiskey to its former glory… by offering a spirit of exceptional, irreproachable quality.
So it decided to launch “Devil’s Keep”, a 29-year-old triple-distilled single malt whiskey. The beverage would have matured successively in American oak barrels (previously used for bourbon), before being transferred to French oak barrels used to store Tawny Port. The whiskey would then have been transferred to virgin Hungarian oak casks for a final finish.
Its ultra-limited production comprises just 333 bottles.
According to those lucky enough to have tasted it, the result is exceptional: a smoky profile with notes of vanilla, caramel and toasted sugar. Flavours with a powerful, assertive character.
For interested buyers (in case you’re willing to spend €50,000), the company has developed a luxurious offer. Each bottle of Devil’s Keep comes in a custom-made case with a Japanese-style lock.
Inside are :
The ensemble is luxurious, leaving nothing to chance.
And the distillery manager is very clear: his aim is to propel Irish whiskey to the forefront of the international scene.
For many years, Scotland has dominated the whisky world in terms of the breadth and depth of its offer. They offered everything. Blends of every quality, from mid-range to top-of-the-range. Yet there has always been a gap in the market for grand-luxe whiskies,” he says.
Born of a conversation with my late father, The Craft Irish Whiskey Co. has a single mission: to create the finest whiskies Ireland has ever made and redefine global perceptions of luxury, while building an Irish national heritage.
Now you’re talking.
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