A brand new Guinness experience opens in London: the Guinness Open Gate Brewery

Guinness is setting up shop in London, in addition to Dublin, a sign that the Irish stout brand is not done conquering the world!

Gwen Rouviere
by Gwen Le Cointre
11 December 2025, 11:14
A brand new Guinness experience opens in London: the Guinness Open Gate Brewery
A pint of Guinness - © Paul Lascar/Wirestock Creators

London has just gained a must-visit spot for craft-beer lovers and anyone fascinated by brewing heritage. The Guinness Open Gate Brewery has officially opened in Covent Garden, marking the return of Ireland’s most iconic stout to a historic brewing district.

An ambitious project rooted in history

Covent Garden, the stage for a symbolic comeback

Funded with an investment of £73 million by Diageo, Guinness’s parent company, the project transforms Old Brewer’s Yard into a modern brewery while celebrating more than 300 years of beer-making history on this very site. The opening, held on December 11, 2025, crowns a large-scale effort to bring to London an immersive destination blending heritage, food culture, beer innovation and social experiences.

More than just a pub: a complete immersive experience

Microbrewery, gastronomy and culture in one place

The venue is far more than a place to drink Guinness. Spread across 54,000 square feet, it features a working microbrewery, tasting rooms, guided tours and even interactive brewing experiences. Visitors can sample exclusive limited-edition or seasonal beers crafted on site by Master Brewer Hollie Stephenson — some of which break away from the traditional stout to explore lighter or less alcoholic styles.

Two restaurants led by renowned chefs highlight local produce, while an outdoor bar and a dedicated Guinness retail space add a festive, vibrant dimension to the experience.

Diving into the Guinness legacy

History, technology and brewing tradition combined

Guests can enjoy a 360-degree digital storytelling experience that retraces the long-standing relationship between Guinness and London, all while savoring a pint — classic or 0.0 — served fresh on site. Although the famous Guinness Draught continues to be brewed at Dublin’s iconic St. James’s Gate, it is imported to ensure the authentic taste visitors expect.

A new milestone in Guinness’s global expansion

A fourth destination for the iconic brand

The London Open Gate Brewery joins the existing Guinness Open Gate sites in Dublin, Baltimore and Chicago, each offering its own local twist while staying true to the creative and experimental spirit of the brand. For travellers, this new venue is a chance to experience Guinness in a fresh, contemporary way that goes far beyond traditional tasting rooms.


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