Bulmers Original Vintage Cider (also known as Magners Original Vintage Cider) is a typically Irish cider, served in most Irish pubs. Very sweet and fruity, this cider is very popular with the Irish, and widely consumed around the world. You can even find them in specialist stores in France and the rest of Europe… What’s up? Want to find out more? It’s over here!
In 1935, William Magner acquired a gigantic orchard of several hectares near Clonmel in County Tipperary. With this operation, he opened his “Magner” company and joined forces with British company H.P. Bulmers in 1937. William Magner is now in charge of Irish cider production throughout Ireland, and markets his cider under the name “Bulmers Original Irish Cider”.
In 1949, Magner left his company, leaving the entire operation in the hands of Bulmers. It was at this time that the brand’s cider was exported abroad under the name Magner. This initiative by Stuart Wootten, export manager for Bulmers Irish cider, was prompted by international legal issues concerning the 2 brands. As a result, Magner cider is consumed abroad, and Bulmers cider in Ireland.
However, only the names change: the cider itself is identical, whatever the brand on the bottle label. Very quickly, success grew, and Bulmers cider became the monopoly of the best Irish ciders: not a single pub in Ireland doesn’t serve it, and glasses of cider are distributed by the thousands every day throughout the country.
Today, this Irish cider is still a flourishing market and employs over 400 people, still at the same Clonmel-based factory.
This cider is traditionally served by the pint (570ml), on the rocks. However, it can be found in bottles in most Irish shops.
With a very fruity taste, cider is very smooth on the palate, and its sparkling aroma is reminiscent of sweet apples. Quite light in alcohol content, it’s very pleasant to drink a pint, provided it’s chilled.
If you’d like to find some in France, we recommend Comptoir Irlandais: this specialist store selling Irish products lists many typical spirits in its catalog, including Bulmers cider.
Alcohol abuse is dangerous for your health. Drink in moderation.
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