In Ireland, certain food brands are unavoidable and win over the entire population… And the famous Cadbury brand is no exception! Most Irish people literally fall for its famous milk chocolate, which is both delicious and generous!
It has to be said that this is the number 1 brand in Ireland: children and adults alike snap them up with pleasure and indulgence, whether it’s their chocolate bars, their gourmet bars or their famous cream-filled eggs!
Recognizable by its purple paper and white lettering, Cadbury is one of Ireland’s most popular national products… on a par with the famous Guinness beer or Kerry Gold butter!
A look back at this social phenomenon, where Cadbury became a chocolate giant in barely a century!
Originally a British company, Cadbury was founded in Birmingham in 1824 by John Cadbury. In those days, the company sold tea, coffee and hot chocolate only.
Success soon followed, and the decision was taken to set up a subsidiary in Ireland: Cadbury Ireland.
To this end, the first Irish factory was built on Dublin’s Ossory Road in 1933… Then a second at Rathmore in County Kerry in 1948.
Since then, it has been producing chocolates that are not only appreciated throughout Ireland, but also sold in over 30 countries worldwide!
Their production figures are staggering: it’s estimated that over a million Dairy Milk chocolate bars are sold every day worldwide! That’s nearly $350 million a year!
Since then, the brand has become the second largest confectionery and chocolate company in the world. They employ 70,000 people in 50 countries!
The Cadbury chocolate range is simply mind-blowing! Chocolate bars, tablets, roses, fudges, caramels… There’s something for everyone… at prices that are still affordable for the general public!
But one thing’s for sure: the company uses 100% Irish ingredients! A real strength, which enables him to select quality ingredients, renowned for their nutritional virtues and their taste, with a gentle, gourmet touch!
Surprising but true: in 1861, Richard Cadbury, the founder’s son, came up with the idea of creating a heart-shaped chocolate box for Valentine’s Day. An idea quickly imitated by chocolate makers the world over!
However, only the real ones know that it was Cadbury who came up with the idea! Since then, there have been countless heart-shaped boxes filled with chocolate, offered by every good chocolatier in the world!
If there’s one historical fact that makes the chocolate factory proud, it’s this one! Cadbury was appointed official chocolatier to Queen Victoria in 1854! The first royal mandate was granted at that time, and others followed in quick succession!
A great success for the brand, which has taken its products beyond the British borders!
In the 1920s, all chocolatiers wore purple. It was a codified way of representing the profession and chocolate products in Ireland and England.
Only Cadbury has had the audacity to present its products in a unique shade of purple: Pantone 2685c. It’s all over his products, including Dairy Milk packaging!
Incidentally, Nestlé’s competitors took them to court, claiming that the colors could not be protected as a trademark. A battle that Nestlé eventually lost… before appealing and winning in 2013.
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