A hard Brexit could directly impact the selling price of a Guinness in the Republic of Ireland as well as the rest of the World.
How?
By the potential creation of a border between the Republic of Ireland and Northern Ireland. Although Guinness is a beer produced in the Republic of Ireland, it is currently bottled in Northern Ireland. A situation that forces thousands of trucks to cross the 2 territories, to ensure the smooth production of the Guinness empire.
However, the possibility of a hard Brexit is becoming increasingly threatening for Northern Ireland, which could now find itself with a physical border separating it from its Irish neighbor. This would entail numerous customs checks and other additional costs for Guinness tankers, which have to travel back and forth from Dublin to Belfast. This extra time spent in inspections could result in a real loss of earnings if Guinness does not raise its prices.
Admittedly, this situation is currently only a hypothesis in the event of a no-deal Brexit between Europe and the UK. But this possibility is already sowing doubts among the Irish, who are used to drinking their pint of Black Stuff almost daily at the Pub.
There’s no question of “paying the price” for a bad deal. It’s not up to us to pay the piper for a Brexit we didn’t want. We, in the Republic of Ireland, are attached to Europe: it’s up to the British to make up their own minds.
We’ll just have to foot the bill… It’s our purchasing power that’s at stake here… If Guinness is touched, other consumer products will follow. The Brexit is going to cost us dearly in the end. said Liam, from Dublin.
Guinness isn’t the only product threatened by a potential price rise. Other products, assembled in Northern Ireland could also suffer a tariff hike as a result of Brexit. These include Bailey’s Irish Cream, an Irish liqueur exported all over the world. This alcohol uses milk produced in the 2 territories, between the north and south of the island, which has a direct impact on the producer’s costs!
The same applies to catering products: the cost of meat and fish transiting the border could soar. This is a cause for concern for the people of Northern Ireland, the real hostages of the Brexit, who see themselves increasingly isolated from the rest of Europe.
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